What is the European System for Trademark Registration?

In 1996, the Community trademark (CTM) was introduced to cover all 27 member states of the EU, and can be applied for through the OHIM.  It is classed as a single property asset, and so deprives the applicant of a granted CTM if the CTM has been rejected by one country of the EU (although it can be converted into national applications for selected countries).

It is up to the applicant whether they file national trademark applications, a community trade mark application, or both.  The CTM system is a cost-effective way for securing protection on a trademark as you only need to pay one application and registration fee for all of the EU member states.  The CTM entered the Madrid Protocol as a valid trademark for one of the “member states” (the EU)  in 2004.